Germany is a fast-fashion company. Many Germans throw clothes in the trash – while she were still completely in order. That shows a recent Greenpeace study.
Trends come and go, and eventually bursts the closet thanks to seasonal ‘old products’ seams. What now? Out in the garbage! At least a majority of the Germans seems to think according to a recent Greenpeace Survey. For the analysis, more than a thousand people between 16 and 69 years were surveyed in September.
To keep with trends, many Germans according to a Greenpeace Survey just throw away also well-preserved clothes. About 40 percent of the things in the closet are almost never worn
Hardly anyone goes to the tailor or cobbler
By a total 5.2 billion garments in German cabinets 40 percent would be worn very rarely or never found out the environmental protection organization. The Germans sort out quickly – almost no one makes his clothes mending. So, about 50 percent of the German clothing has never brought to the tailor. And more than half of 18-29 years old was never at the Schuster. Although there are many organizations that collect the dresses, the most clothes directly into the waste lands.
Clothing is a case for the garbage today
“Fashion is degenerate to the disposable and just as short-lived as plastic bags or disposable containers. That comes at the expense of the environment and health, because the clothing is produced with hundreds of toxic chemicals”, Kirsten Brodde, textile expert from Greenpeace criticized. Clothing must not too much longer, but follow mainly the rapidly changing trends. 64 percent of Germans sorted clothes, if she get tired. 83 percent of those surveyed have never changed clothes and never has more than half of which sold on eBay or at a flea market. Especially shoes have a short-term raison d ‘ être. Less than a year, one in eight wear his shoes.
A problem of cheap fashion consumers?
Incidentally, not primarily are regular customers of low cost fashion chains such as Primarkwho throw away their clothes. More education and more income go hand in hand with more clothes. Thus, women on average have according to Greenpeace 118 pieces of clothing, socks and underwear not included. Men come to 73 parts. Women from Western of Germany have the most clothes in the closet.
No desire for sustainability
Germany, the green fashion nation? Far from. According to the Greenpeace study, the Germans are also inconsistent concerning labelling and sustainable production. Every second respondent stated though that label for sustainable, environmentally friendly and fair made clothes were very helpful. At the same time, but only every fourth purchase on sustainable, environmentally friendly or fair production pays attention. Especially young people reading rather cheap and trendy fashion as sustainable clothing.
The documentary film “the true cost” by Andrew Morgan shows by the way looks like short-lived dealing with fashion on people and nature.