I India, I Fashion and You Joe? Spring/Summer 2012 Campaign

More than u and like Paul Joe. The spring/summer 2012 campaign Paul & Joe continues the tradition of arapahoe, say no navajo, of the past seasons and takes it to the extreme. If they say sitting bull that centuries later we luciríamos what the ladies of the time refused, he falls out of his chair and sit.

Rizando curl and putting your finger on the Hawk-Eye we could say that this is a fad or is a costume? styling or characterization?
What do you think?