LINE: From Messaging to the Fashion Week Catwalk

You know all Line, the free application that allows calling and texting with anyone the drains in your contacts, and is she the creator of the Official Account in honor of the Milan Fashion Week (February 19 to 24), which will be updated when for the moment the nice as well as good Margherita Zanatta.

All subscribers to the account will be constantly updated thanks to a special chat that will be able to know all the news about the most popular and famous brands, and more: all users can also follow closely the backstage and fashion party organized during this lively week, including that of Fiorucci, Armani, managing for the first time to be involved virtually.

It is really an innovation, as this is the first time that the opportunity to follow all the chat events, almost like an event 2.0, really one more chance for those who can not attend but want to know about the event and live it fully .

The main protagonist who will accompany users in this virtual adventure will Margherita Zanatta, a former contestant of Big Brother 11, which will represent the eyes and ears of the event in Milan mundane.

What is really amazing is the ability to interact directly with Margherita and play with her through the “on-air” mode.

LINE then, will give to anyone who will add to your account as of the Milan Fashion Week, the designer of exclusive stickers Agustina Guerrero, and will give the opportunity to participate as an exclusive contest, “the perfect outfit”, during which users can send the second photo to show off their most representative during MFW. Of course the best will be selected and awarded with really fashion gadgets!

Surely this new initiative will be a tribute to the successful technology, and may even extend more the catchment margin at this exclusive event.